obra’s avatarobra’s Twitter Archive—№ 29,339

    1. …in reply to @hondanhon
      @hondanhon Oh yeah. That's just stupid. FWIW, conventional wisdom is that your BOM should be no more than 33% of retail. Ideally 25% or less.
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  1. …in reply to @obra
    @hondanhon And that's just covering costs on the _unit_ economics. Not amortizing R&D. (Of course, for direct sales, you have wiggle room)
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