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Watching S3 of Grace & Frankie with @quince. They're doing a hardware startup. We're critiquing their economics & preorder campaign. Help?
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They have over 8k preorders. How did they manage to get inventory in a week?
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And for the love of god, why are they doing kitting and packing in their dining room?!
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Their shipping labels...Why aren't they autoprinting postage or carrier shipping labels? And are they printing the labels four at a time?
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Oh hey, they got knocked off just as their product started to get rave reviews. This is finally starting to ring true.
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Their fulfillment workflow is catastrophically bad. And the incoming product came in wood tubs with straw? What? No.